As strange as it may sound, the two do not always go hand in hand. In fact, sadly, many artists that you are familiar with, who have had hit songs, are financially struggling. How can this be? Simple. You can be famous and not be "successful". I've seen artists on social media that literally have almost 1,000,000 followers, but have less than 10,000 monthly listeners on Spotify. YIKES.
On the flip side, I've seen artists that have less than 5,000 followers on social media, yet have hundreds of thousands of streams. Why? Because those 5,000 followers are really "Core Fans" and supporters; rather than just followers.
A follower may just think you're cute, funny or motivational. That doesn't mean that they will support your music or any product that you may end up selling. Therefore, you should always focus on being successful and not famous.
DID THAT SOUND CONFUSING? OK, I'LL BREAK IT DOWN FURTHER.
Think about it this way. A girl dresses super sexy and takes half naked pictures on Instagram (*gasp* shocking) and gains quite the following. She has been doing music for years and really wants to blow up in the industry. She amasses over 300,000 followers and is now InstaFamous! Yaaaaayyyy!!!! But alas, there's a problem. The majority of those 300,000 followers are just thirsty old men who could care less about her music. You get it? She's famous, but as far as her music career is concerned, she's not successful.
Look at success in the music industry as:
1) Is your fan base growing? (example: are you getting more streams, more views and consistently have new people viewing your content?)
2) Have you been able to monetize your music? Are you getting royalties?
3) Do you love what you're doing and are you still passionate about music?
If so, you're already successful. If you aren't, work towards it. Don't get blinded by followers and likes. That will not necessarily get you paid. You want to hear something crazy? There are small-time artists that are from America that are touring all over the world & performing their music... AND getting paid for it. And that's their full-time job. Hold on, I've got another one.
There are tons of rappers that you have never heard of that make a full-time living solely off of their Spotify streams. I repeat: you've probably never even heard of them. Crazy huh?
Why can't i be famous and successful?
Hey hey silly goose! I never said that you couldn't. Simmer down buddy. You can absolutely have both! But they aren't always synonymous (big word). You can be famous without being successful, and you can surely be successful without being famous.
what should i focus on, kayo?
Great question. Focus on getting supporters, not just followers. Get people to join your email lists, get your streams up, get those Youtube views up, do gorilla marketing in the streets, hand out flyers, HUSTLE. But remember, you're doing it to get supporters (who will BUY something from you AND support your music) and not just a follower (someone who will just hit the LIKE button).
oh snap, you've made it to the end of my little blog. watch this video since you're still here 😎
all of the really cool people are subscribing to my youtube channel. i have a hunch that you're cool. prove me right.
Kayo Out 🥊